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Ethical challenges in integrated marketing communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business.
Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication IMC strategies accordingly. Expert systems are the most important part in the field of artificial intelligence. This universal technology for representation expert knowledge into valuable computer program may be implemented in different scientific fields such as engineering, law, economy etc.
Knowledge engineering has to elicit knowledge from domain expert and transform it in shape applicable for languages of artificial intelligence or shells prepared for load production rules.
Expert system in investment domain, like many other domains, is a dynamically changing, stochastic and unpredictable environment. Take the stock market as an example; there are more than two thousand stocks available from which portfolio manager or individual investor may select. This poses a problem of filtering all those available stocks to find the ones that are worth investment. Through the intensive experimental tests, the system has successfully selected the most efficient portfolio based on individual investor.
The results are very encouraging and can be implemented in a real-time expert system in stock. The elected women representatives played an important role in addressing the development issues be it a reformation of state or protecting environment.